Just Talk About Web
Techniques Behind Modern Web
Web Service Reviews
Why MediaText?
Author: Jimmy20 Jun
The benefit of keeping eye on sites about online marketing is sometimes you can find out an ad system that suites your better than others like the case of MediaText ads integrated into JTAW blog currently. Previously, I’d once used the same solution provided by Kontera in this blog but I removed it here for several reasons especially due to colors of ad pop-up (though I’m still using Kontera ads in other sites).
MediaText Ad Solution
The MediaText in-text ads attracted me initially because the color theme of ad pop-up window perfectly matches with my blog theme (see image below). Secondly, it shows image along with product description, link which I find more informative than other in-text ads.
Image: MediaText pop-up window with picture and full description
Then I discovered that MediaText supports more than one way to get addition revenue:
- PPC In-Text Ads: You are paid when visitor clicks (pay-per-click) on ad pop-up to get to target page (not new way, I reckon.)
- From Referrals: You can earn extra money by referring the service to other advertisers/publishers (not new way either but other ad vendors may require you to reach a certain traffic level or/and to display for a few months.)
- Text Link Ads: You can insert one ad links (provided by VISIONMEDIA which also displays a pop-up like the in-text ads) to any portion of your site as picture below.
Image: VISIONMEDIA ad integrated into sidebar of my blog
Integrating ads into your blog/website can be done simply by adding some scripts into theme page (right after <body> tag for in-text ad scripts and anywhere for text-link ads and referrals.)
MediaText allows you to customize how the in-text ads appear in the page in many aspects:
- Link color, hovered link color, link font weight/style (normal/bold/italic)
- Underline style (double, single or dashed). Really cool feature! I choose dashed underline link for the ads to avoid confusion with normal links but less annoying than double underline.
- Maximum number of ads appears on one page
- Allow or disallow repeat keyword on page
- Allow or disallow repeat advertiser on page
Image: Ad-Link Appearance Options
Only thing I wish they could do was to offer customizable color theme for the pop-up ad so that the ads could go with different blog themes naturally.
Conversion Rate and Payment
As I’ve run MediaText ads for a few days, I can say I’m quite happy with both CTR and revenues which are considerably higher than other ad systems although only visitors from certain countries can see the ads — thanks to attractive product image displayed along good feature description in the ads.
The company offers many payment methods like check, PayPal, bank wire, ePassporte and Stormpay with minimum payout level of just $25 US (except payment via bank wire which requires $250 minimum payout) - it’s really great news for small publishers like me.
I wish I knew about this ad system any time sooner!
MediaText Ad-Warp WordPress Plugin
To control where the ad links can be appeared in website, you can either insert code for inclusion or exclusion.
It’s a bit different from Kontera’s ad-warp tags that you can define only one region to display ad in a page by wrapping it in a DIV with id of “textmedia”.
I’ve modified the Kontera Ad-Warp Plugin I created a few months ago to support MediaText’s ads. Just upload it to blog’s plugin directory, active it then go to “Settings –> MediaText Ad Warp” for options. Basically, you can wrap blog content for ads and exclude comment texts if you like:
Image: Media Ad Wrap plugin options
Please note that the ad-warp is for single post page only for it’s not really sensible for home and other pages. This plugin works with WordPress the latest version (2.5.1 at the moment.)
Woopra – Cool Realtime Analytics Tool
Author: Jimmy12 May
I'd applied for Woopra beta since the service was introduced in a post from "Web Tools Collection" and just received approval for this blog a few days ago. Running client tool and seeing all info about who are visiting my blog in real-time, I could just say "Wow, so cool!" Woopra provides realtime analytics via a Java-based desktop application so ...
TechMacro – The Way I Like to Read Daily Tech News
Author: Jimmy25 Mar
A few months ago, I told one of my friends, Bill Aue, that I was really tired with going tens of websites to read tech news everyday while my RSS reader had been overloaded with hundreds of feeds. Sometimes it's very hard to find what important news is. Idea and Implementation Then, Bill had an idea of creating a weblog which pulls ...
Building a Mash-up with SynthaSite
Author: Jimmy13 Mar
In a recent post reviewing service from WebNode -- one of players in rather a crowded market of online site builder -- I mentioned SynthaSite as a serious competitor in the field. A few weeks ago, Monique sent me a shout about SynthaSite's upcoming release with a lot of improvements in site builder and new widgets like Form, Map and ...
Rush & Jam
Author: Jimmy4 Mar
In search to make my blog more popular via link exchange services, I've found BlogRush and registered for the service. BlogRush states itself as a "Cooperative Syndication Network" -- a network of blogs that run a small "widget" on their pages. Each time this widget is loaded it will contain 5 clickable headlines which are the blog post titles to other ...
Online Logo Creator
Author: Jimmy27 Feb
If you are going to start a business, you may have some ideas of your biz name and logo. I have no advice for the name because it is your business, no? :) But you can try to create a logo by yourself with two cool online tools: one is completely free and the other costs around 100 bucks for ...
Mobilizing Your Blog in 5 Minutes
Author: Jimmy26 Feb
As you may notice, I've created a mobile version of this blog using service from WireNode.com. I'm very impressive with the simplicity of the service - it took me only about 5 minutes to do everything. Now you can read JustTalkAboutWeb DOT com from any mobile phone (optimized for iPhone too) via the link: http://justtalkaboutweb.wirenode.mobi/ To get more info about WireNode, ...
Spottt and AdGridWork Stats Update
Author: Jimmy21 Feb
A few days ago I wrote about how to use Spottt and adGridWork for free advertising. Here is the latest update on performance of these networks. Spottt plays nicely It's really interesting to see a variety of ad banners appearing on my blog, some are very creative and appealing. Spottt exposed the best performed ad after 2 days was for pud.com, simply ...
Spottt vs adGridWork
Author: Jimmy18 Feb
I've joined two ad exchange programs served by Spottt and adGridWork because I like the idea of letting the blog adverts by itself rather than via paid reviews or Adwords campaigns. Spottt Link Exchange I got Spottt's service via a post by Mike Arrington of TechCrunch. The service is part of the Adbrite advertising network, but is being run as a ...
Creating Website with WebNode.com
Author: Jimmy13 Feb
Introduction Webnode.com is a newly-launched (web 2.0) service by a Czech startup which gained $1.2 M investment recently. WebNode's service competes with what of well-known Google Page Creator and a number of other online website builders like Weebly, Jimdo, Synthasite, Sampa and RealEditor. After playing with it for a while, I know why WebNode has confidence to join so crowded ...
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